Holiday Reads – Marketing Themes
Following the cue on Holiday Reads from the previous post this week as well, the theme for this Outside In post is centered on Marketing Evolution…
1) JWT Guide on (Marketing) Planning
https://plannersphere.pbworks.com/f/JWTPlanningGuide.pdf
2) Ogilvy 75 – Quotations of David Ogilvy
https://www.ogilvy.com/ideas/ogilvy-75-quotations-david-ogilvy
3) MMA Modern Marketing Reckoner by Group M
https://www.mmaglobal.com/documents/india-mmr-2023-transform-thrive
4) MELTWATER - 2023 Marketing Trends Guide
https://www.meltwater.com/en/resources/marketing-trends
5) Chief Martec for 2023 (The Really Big Picture) – Scott Brinker and Frans Riemersma
https://chiefmartec.com/wp-content/uploads/2022/12/martech-for-2023.pdf
Holiday Humor…Thanks to the Marketoonist…
That’s it for now. Let the Happy Holidays continue!
References and Sources:
1) Marketoonist on Reinventing Marketing: https://marketoonist.com/2023/01/reinventing-marketing.html