How India Shops Online 2022
Outside In Insights on Bain's Popular Report Series
Last year, around the festive season, Outside In had covered an insight features on ‘How India Shops Online’ – deriving from Bain’s rich reports on the same for 2021 & 2020 – here at:
Continuing the series, Bain just released the 2022 report, which serves as the primary source of this year’s post. However, I realize that this is the Diwali holiday week and no one’s really in a mood for a long read…
So, I will be keeping it short… with a simple ‘Highlights’ summary and a Link to download the full report for reading in your own sweet time…
Here’s the Link to this trend-tapping report by Bain:
https://www.bain.com/insights/how-india-shops-online-2022-report/
https://www.bain.com/globalassets/noindex/2022/bain_digest_how_india_shops_online_2022.pdf
Key Highlights
A) India Online Market in Numbers
B) India Digital Funnel Evolution – Steady Rise in the Numbers across the Funnel
C) Mature Shoppers Buy at Higher Price Points across Categories
D) Future of Online Shopping – New E-Retail Models Emerging
In Conclusion
E-retail Platforms need to focus on 3 key themes to achieve full potential
References & Sources:
1) How India Shops Online 2022 – Bain Report
2) India Retail Market Size 2022: https://www.indianretailer.com/article/whats-hot/retail-trends/india-retail-and-e-commerce-trends-2022.a8176
3) India Internet User Base 2022: https://datareportal.com/reports/digital-2022-india
4) India E-Commerce Digital Payments: https://www.outlookindia.com/business/one-fourth-of-e-commerce-payments-in-india-are-through-digital-wallets-finds-study-news-189086