Outside In covers yet another edition of my notes from the Dun & Bradstreet ‘Marketing Mavericks’ Event held earlier in December 2023.
You can check out the details of the Event here at: https://www.dnb.co.in/events/marketingmavericks/
And, you can catch the detailed Agenda here at: https://www.dnb.co.in/events/marketingmavericks/default.aspx#Agenda
Needless to say, much of the buzz at the Event was centered on AI Use Cases and I have managed to capture snippets about some of the Initiatives that leading Indian Organizations spoke about. I hope it will be an inspiring read for some of us who want to learn more about ‘AI in Action’ use cases now…
Note:
The examples below are not an exhaustive list, from the many stories that emerged at the Event. These are just the ones that caught my attention…
The detailed write-ups and references below the Use Case names may not necessarily be the exact use case that the organization may be pursuing, since they have been derived through secondary research. Hopefully, it helps us ascertain ‘directionally’ what the said organization may be really experimenting with…
Let’s see what we can learn…
A) Keynote: Navigating the AI Landscape – Shubhranshu Singh, Tata Motors
Check the full session here at:
B) Key Note: Introduction to AI in Marketing – Vivek Bhargava, Profitwheel
Check the full session here at:
C) The ‘AI in Action’ Use Cases
1) Bajaj Auto – Conversational AI-based Revenue Acceleration for Product Discovery & Conversions
Check the detailed case study here at: https://developers.google.com/business-communications/business-messages/files/bajaj-auto-case-study.pdf
2) Shemaroo – AI-led Content Personalization and Shemarooverse
On Content Personalization with Shemaroome: https://researchnxt.com/experts-view/rahul-mishra-shemaroome-ai-led-personalization/
On Immersive Enertainment with Shemarooverse: https://brandequity.economictimes.indiatimes.com/news/business-of-brands/shemaroo-entertainment-launches-shemarooverse-for-immersive-entertainment/105810481
3) Pernod Ricard AI Transformation Initiatives:
Check the detailed story here at: https://londonspiritscompetition.com/en/blog/interviews-2518/pernod-ricards-ai-transformation-with-pierre-yves-calloch-634.htm
Whiskey meets AI – AI being used to Create New Blends: https://molzana.com/blog/artificial-intelligence-meets-the-whiskey-industry/
4) Syska – Multiple Use Cases
‘Counter’ Counterfeit Products: https://ace.electronicsforu.com/tech-trends/syskas-innovative-ai-strategy-against-counterfeit-products/
Identify & Deploy Products for Tomorrow’s Needs – Syska Smart Homes: https://www.smartstateindia.com/syska-taking-one-step-closer-to-smart-homes/
‘Styles You’ Campaign/Content for GenZ: https://www.exchange4media.com/advertising-news/syska-launches-quirky-campaign-for-millennials-genz-118769.html
D) Other ‘AI-related’ Stories heard at the Event (but for which I could not really gather any Information YET, even from Secondary Research)
SAP B2B Connect – Transformation Express for B2B Cloud Adoption Acceleration
Polycab Electrician Community – Sales & Marketing Promotions, using AI, helps NPS
Pidilite Dr. Fixit - AI-led Problem ID, helps NPS
Mswipe – Conversational AI for Merchants, with capability for Linguistic Contextual Content using Speech to Text
Think360 – Prompt responses for E-mail Marketing
Befree BPO – Prompt responses for ABM Marketing
E) Additional Keynote: Navigating the Evolving Marketing Landscape, Vipul Oberoi, Dun & Bradstreet
Check the full session here at:
In Conclusion
References & Sources
1) My Notes from the D&B Marketing Mavericks Event – December 2023
2) AI Stories from Secondary Research, as noted in the Post for respective Organizations
3) Dun & Bradstreet YouTube Channel