Last week Outside In covered POCs on Shopper Utility by Sports Brands here at: In that article (and during my study), we came across 2 illustrations of ‘Subscription Services’ which were ideated upon as a promising use case in providing enhanced Shopper ‘Utility’. One of them worked very well and continues to grow, whereas one of them was discontinued following an ‘experiment phase’
A Tale of 2 Footwear Subscriptions – Learnings
A Tale of 2 Footwear Subscriptions …
A Tale of 2 Footwear Subscriptions – Learnings
Last week Outside In covered POCs on Shopper Utility by Sports Brands here at: In that article (and during my study), we came across 2 illustrations of ‘Subscription Services’ which were ideated upon as a promising use case in providing enhanced Shopper ‘Utility’. One of them worked very well and continues to grow, whereas one of them was discontinued following an ‘experiment phase’