This week we follow on from last week’s chronicles on Alibaba Singles Day Part 1: Part 2 Chronicles on Alibaba Singles Day will give us more glimpses about brand success stories, consumer psychology (that contributes to the event’s success), importance of content (entertainment, fun and games), key considerations (guanxi) and key success factor (authenticity)
The Chronicles of Alibaba Singles Day – Part 2
The Chronicles of Alibaba Singles Day – Part…
The Chronicles of Alibaba Singles Day – Part 2
This week we follow on from last week’s chronicles on Alibaba Singles Day Part 1: Part 2 Chronicles on Alibaba Singles Day will give us more glimpses about brand success stories, consumer psychology (that contributes to the event’s success), importance of content (entertainment, fun and games), key considerations (guanxi) and key success factor (authenticity)