This article really became an offshoot of my previous piece on consumer insights in a pandemic world – https://outsideinlens.substack.com/p/consumer-insights-in-a-pandemic-world – when I found myself getting deeper and deeper into Gen Z Insights then. I found a lot of fresh stuff that I could consume (in addition to what I had already heard at various forums during the last year) and I felt it deserved a dedicated piece of its own.