Archive - Outside In

New Top Discussion

Some days back a (retail) industry friend reached out to me asking about any service providers of ‘AI Solutions’ for Store Analytics – leading to…

May 20

This week Outside In sheds light on a topic that regularly comes up in corporate board rooms – the similarities and/or distinctions between India and…

May 13

Last week Outside In covered Insights into Indian Mobile Marketing, thanks to a lovely report by InMobi. You can read up the highlights here at: Insert…

May 6

What I Read (WIR) Series

Apr 29

What I Read (WIR) Series

Apr 22

GTM (Go-to-Market) Series

Apr 15

Thanks for reading Outside In! Subscribe for free to receive new posts and support my work. As promised in the last post ‘The Retail Option for CPG…

Apr 8

Thanks for reading Outside In! Subscribe for free to receive new posts and support my work. Outside In explores the opportunities for pursuing ‘owned…

Apr 1

This week’s piece on how to approach the selection process for Martech Stack Solutions can be considered as an extension of our earlier piece on…

Mar 25

Last week Outside In covered POCs on Shopper Utility by Sports Brands here at: In that article (and during my study), we came across 2 illustrations of…

Mar 18

POCs from Sports Brands

Mar 11

What I Read (WIR) Series

Mar 4

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts